January 07, 2014

Quality Function Deployment! (QFD)

QFD stands for Quality function Deployment. Just as the name implies, it focuses on deploying quality functions that meets or exceeds the customer's requirements.QFD is provides strong customer focus. It is a very imporatant tool that should be applied early in the product life cycle. The case is diferent in the real world. Producers are more in a hurry to send their products out to market especially when launch dates have been set.

I want to believe it is not a crime to push launch dates forward. Is it not better for the production to be to be delayed and at the end of the day a good and near perfect product is delivered than for it to be rushed out just so it can meet the deadline. Well I understand they want to appear competent to the customers and their competitors but still this should not completely influence their decision to do such.

Today in class most the opinion about why companies do not used QFD was centered around "time consumption"; yes it certainly going to be time consuming to apply QFD in the design phase and equally expensive but I want to believe it is better to spend all the money and efforts on the design of product so that it comes out sound and everybody is happy. It just like planning. We can all agree that the importance of planning cannot be over emphasized.

Let me bring it home a little. It is usually easier to produce a good essay after some planning has been done. From my little tiny bit of personal experience about PMAs. (hahaha)

It is way tougher to start if I didnt put down a plan which most time is in form of a mindmap. This sort of gives me a focus and guide to work with. A good plan begets a good work and vice versa. And I believe this same principles apply to the real world in product design.

For the PMAs the voice of the customer is the PMA question: the requirements of the question.

There is a common saying; if you do not plan, you plan to fail. QFD is could help industries save alot of money by making sure that the customer's requirements are met through the best method of prioritising and maximazing efforts and resources available and at the same time striving to achieving competitive edge.

QFD is very critical for production and manufacturing industries be it services or products and most not be overlooked.

Its drills down to the nitty gritty of things. It even displays a little bit of opportunity cost and scale of preference. Where you can organise the function that is most important ( higher in priority) and would not impede other functions. So it helps create a balance that the human eyes and brain would not have been able to create just imagining.



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