I’ve been wondering what to do with this blog for a while, mostly because I have a proper site (that happens to be being rebuilt) as well.
I’m thinking I might start using this blog for general rants, whilst keeping my main site as a more professional gubbins. I’m also thinking I could use it to highlight any cool stuff I spy my company selling. We sell all sorts of cool action figures, statues and comics, some of which look pretty cool – even if I can’t actually afford any of it myself :(
I’ve been trying to push the idea of a more community-oriented section of our site for over 2 years now. The main argument being that by providing valuable content, you are going to encourage a lot more inbound links as well as a positive attitude towards the company. When you compare this with sending our numerous newsletters per week which just list products, and have a site with over 20,000 products but no opinion… the benefits are obvious. In this day and age, transparency and a human face are going to do a lot more for boosting traffic than wearing out your existing customers.
My previous 2 posts here were largely to prove a point (though the results are obviously skewed due to the obscenely high scoring that Google seems to give .ac.uk domains). Permitting for different Google servers (each server has different rankings for pages because changes take a long time to propogate across them all), I’ve managed to boost us from page 4 to 1 of UK searches and from virtually unranked to page 1 of worldwide. Obviously this is only for a very specific set of keywords and I had to write some very targetted content (and links), but I hope it’s proved my point – inbound links are everything, and if you provide content that people want to link to, you’re on to a winner.
So I’m tempted to keep using this blog to push certain parts of the site, but only to the stuff I genuinely think is cool. I have no intention of turning this into a marketing portal and I would kind of like to return to the entertaining kind of posts that used to be so common across Warwick Blogs.