March 30, 2009

Operations Management Lesson 4 Exercise

For this exercise I took a portable audio-player as an example of product.

What are the main customer requirements for the portable players:

    • Usually customer is looking for small and light device to make it easier to use it during the trip.
    • It is important for the customer to be able to have all your media data in one device.
    • Modern customers require the possibility to play videos and view pictures as well as listening the music.
    • Ability to use the device in long trips without recharging the battery..
    • Attractive modern design of the device to make it not only functional but also a part of personal image.

    Design characteristics:

    • Size/weight
    • Volume of memory
    • Number of data formats
    • Long-life Battery
    • Design


    The matrix above provides my estimation of the dependancies of "whats" and "hows".

    The result is the following:

    1. The most important in the portable media player high portability of the device which is very dependant on the size and weight of the device and the battery life-time.
    2. Second important is possibility to have all media data on one device. This led to the dependacy not only on data format compatability, but also size of the screen and memory volume.
    3. Appearance of the device is also very omportant as it is part of the personal image of the owner.

    - One comment Not publicly viewable

    1. Neil McPhater


      You have produced a good blog for Lesson 4 with its QFD Matrix. You have outlined the main customer requirements and the design characteristics, and you have identified the three most important points.

      My main observation would be that your blog is short and to the point. It does not contain a lot of detail compared to your team members. For example, you might have compared a number of portable audio players and annotated quantified scores.

      Ciao, Neil.

      03 Apr 2009, 22:12

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