Still not panicking…
It's now 1.40am on Thursday 5 Jan (but I guess you gathered that from the timestamp at the bottom of the post). I'm 3722 words down, but the word limit was never going to be the problem.
One of the ratios I've chosen is only really meaningful if compared with direct competitors, and there are not the relevant figures available for the three competitors listed to allow me to do this.
Ho-hum, let's hope I can get some credit for investigating it at least.
See you on the other side!