June 08, 2011

Lifecycle Management: I think I now understand it..

http://www.youtube.com/storyofstuffproject#p/u/22/9GorqroigqM

This video (that I also posted on facebook) makes me wonder, is it that we are looking at the part of the lifecycle of products only to an extent that we think we can manage? There are other things which we never cared to think about, but indirectly (and unknowingly) we are attacking the planet!

For instance, how often have we talked about innovation with regard to creating newer demands, newer markets.. without thinking of the fact that we are accelerating the pace at which our old products become useless, and our customers need newer ones! which is great because it highers our bottom line, but have we thought that it also highers the landfills, and the pollution levels! Now as I'm seeing it, we as customers along with we as business owners/ manufacterers, we want it or not, are planning the demise of the planet!

Yes, we need innovation, but only to come out of the crisis that we've created for ourselves..

Atleast I had never thought in these lines.. I wonder how much is it that we're still not aware of..


- 3 comments by 1 or more people Not publicly viewable

  1. Awal thank you for this video. . . . Thank you thank you thank you….........................
    I am in Greece now and i can see that the system is in crisis. . . Make the things worse i can see a country that lives the outcomes of a crisis. . . .

    ’’ There, where beutiful flowers were coming to life, 2000 years ago, there in the same place tourists are now coming to see our expensive factories’‘

    Congrats. Great Video

    16 Jun 2011, 07:23

  2. Am glad that you appreciated it. I dont think someone can explain the extent of the crisis in an easier and a more intelligible manner than that..
    I also came accross a journal article which may be of interest to you.. Atleast I found it really eye-opening. I’ll mail that to you as well.

    16 Jun 2011, 09:43

  3. I am looking forward to seeing it….............. :)

    16 Jun 2011, 09:44


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