All entries for Thursday 14 April 2011

April 14, 2011

Partying and knowledge transfer!

Just reminded of an example quoted by Graeme (I think) during PIUSS..

Some organization, i think Rolls Royce (some high class luxury car manufacturer)  chose 5 of there employees , gave them a huge sum of money each (dont remember the exact sum) and asked them to spend lavishly.

What these employees would do is spend all the money partying and in expensive lounges, where a sample of their target customers would be, gather information and send it back to their centre.

Tacit knowledge transfer!

All that amount spent is nothing but an investment to gather tacit knowledge is'nt it? Crazzy ideas to collect tacit knowledge!

April 2011

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