All entries for Wednesday 08 June 2011

June 08, 2011

Lifecycle Management: I think I now understand it..

http://www.youtube.com/storyofstuffproject#p/u/22/9GorqroigqM

This video (that I also posted on facebook) makes me wonder, is it that we are looking at the part of the lifecycle of products only to an extent that we think we can manage? There are other things which we never cared to think about, but indirectly (and unknowingly) we are attacking the planet!

For instance, how often have we talked about innovation with regard to creating newer demands, newer markets.. without thinking of the fact that we are accelerating the pace at which our old products become useless, and our customers need newer ones! which is great because it highers our bottom line, but have we thought that it also highers the landfills, and the pollution levels! Now as I'm seeing it, we as customers along with we as business owners/ manufacterers, we want it or not, are planning the demise of the planet!

Yes, we need innovation, but only to come out of the crisis that we've created for ourselves..

Atleast I had never thought in these lines.. I wonder how much is it that we're still not aware of..


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