All entries for Monday 13 January 2014

January 13, 2014

The Toyota Way

After learning about the Design for X in class today, I couldn’t help but think about the Toyota recall Crises that erupted between 2009 and 2010. Toyota had to recall different models of their vehicles due to accelerator problems (quality problem with the supplied accelerator pedals), power steering problems, and breaking problems. Toyota which was seen as a brand that stands for quality had to pay the cost of unreliability of their product which damaged the quality and reliability reputation that Toyota portrayed. The major cause of the product recall was traced back to Design errors in terms of environmental designs and design for serviceability. Although some errors were identified human errors but Toyota couldn’t blame their customers because it would go against everything the brands portrays ( The Toyota Way).

Toyota could have avoided this error if more attention was paid to the voice of the customers this would have helped them in designing product that can be used by anyone irrespective of height, gender or age. Capturing the voice of the customer is important in Design for X because this helps the business to fulfil customers’ needs by building the needs of the customers into the design of the product in terms of quality, reliability serviceability, and maintainability. Supplier’s management in relation to quality is also important because if a problem goes wrong in a supplied assembly part, the whole product becomes affected.


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