While investigating about heuristics, i came across several articles that speak of heurisitcs in a positive manner. I was under the imporession that heurisitc are an inferior way of making decisions, its is a completely irrational technique that can never produce optimal solutions. Its more like an easy escape to the problem or shutting your eyes towards a problem. However, in general heuristics produce correct results, ofcourse they can neveral guarantee an optimal solution.
The authors that speak in favor of heurisitcs descirbe it as an extremely rational way of makind decisions. They suggests that we as human beings tend to think logically and our judgement is a perfectly logical methods. They further suggest that these are straightforward, simple and time saving techniques. Also, in the case of uncertainity and availability of objective data heuristics can play an important role.
All these points leave me confused. I cannot make up my minds as to whether an individual should be drive his judgement based on heuristics or not!?!