October 31, 2005

A vague attempt at Market Research

Writing about web page http://go.warwick.ac.uk/pgskills

Warwick Skills have been running skills courses for postgraduates this term, and so far the number of people signed up for the courses has been almost double the number of students who actually turn up.

For information purposes:

  • Courses are run at 10am on Saturday mornings
  • We use an online sign-up form (with confirmation email) reminding students to cancel if they are not able to attend
  • There are free drinks and snacks
  • Feedback from all courses run so far has been postive

Does anyone have any ideas why so many students are not bothering to turn up this year?
Does anyone have any ideas for counteracting the problem for next term's courses?

- 4 comments by 1 or more people Not publicly viewable

  1. Do you send out reminder emails near the time?

    31 Oct 2005, 16:16

  2. Yes – there's an automated receipt email as soon as a student signs up, followed by a reminder email a few days before the course takes place.

    31 Oct 2005, 16:22

  3. Matt

    Hmmm. Could be something's changed, either in the way you're doing stuff (from what you've said this course ran last year also?) or in the market you're trying to hit – has the postgrad population significantly changed? Has the number of people signing up dropped?

    Or it could just be a bad year. Things naturally go up and down a bit – with something like this where 'word of mouth' probably isn't your largest advertising method you probably don't have to worry that much!

    See you soon mate

    02 Nov 2005, 11:02

  4. The only thing that has changed this year is that postgraduates sign up via an online form, rather than sending an email to the Graduate School.

    More people are signing up, but now a lower percentage of those who have signed up are turning up.

    03 Nov 2005, 15:31

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