June 07, 2015

Research Archive – Introducing SMBR–PI Model: exploring the role of social media marketing

Writing about web page http://baike.baidu.com/link?url=SAJgx5Qv5IVuFmDnENt8u3jpK6vSCc3wAkRBP4diu2-QhpYRS83aNuatXR6L4-qX8-RhLzl72HVWwArPQMo36x3ZLnD5YfRh_VYRRxFaYaC

Individual Author
Sidney Y. Tang (Chartered certified accountant; PG student at Warwick Business School, University of Warwick)
Dr Eleri Rosier (Professor at Cadiff Business School, Cadiff University)
Tang,Y,S.(2015). "Introducing SMBR model: exploring the Role of Social Media enhancing Relationship & Brand Equities in relation to Purchase Intention". Warwick.
Download PDF
The fulltext of this study can be downloaded below.         
September 02, 2015
Key words
marketing, social media marketing, purchase intention, global branding, relationships, SMBR-PI model        


Distinctive Dissertation across 2015; a newly-introduced model "SMBR-PI"©; Pass with Disnticntion; 78% confirmed by 2015 Exam Board; top 2 at Warwick

May 07, 2015

Warwick Wiki: Mr Yu Tang, ACCA

Follow-up to Mr Yu TANG was awarded the Sheffield Graduate Award with a Warm Compliment on July 21, 2014 from Mr Yu Tang, ACCA's Homepage

Sidney Tang, ACCA at the Asia Investment Banking Conference on September 03-04, 2015




People's Republic of China


Warwick Business School, University of Warwick (Master of Science);

the University of Sheffield (Bachelor of Arts, Dual Hons)


Introducing SMBR model: exploring the role of Social Media enhancing relationship and brand equities in relation to Purchase Intention4 (Distinctive Dissertation)


Shanghai Pudong Development Bank - Investment Banking Division (PM);

McKinsey and Company (Webex, May 2015)



The "Sheffield Graduate" Award 2014 & 2.1 Dual Honours (counting towards Higher Education Achievement Report, HEAR UK);

Membership of the Association of Chartered Certified Accountants(ACCA)5;

The 2015 Delegate of Asia Investment Banking Conference (Hong Kong);

The Dean's Honourable Letter within 2011-12

Nomination of Chancellor's Medal by the Sheffield University Council etc.

Sidney Yu TANG
Traditional Chinese

Wikipedia-Personal Homepage

Award Congregation1


SMBR-PI Modeling4

Biography 2016

Deloitte UK's certificate callings

2014年“谢菲尔德毕业生”卓越成就奖获奖者(the Sheffield Graduate Award 2014)名单

Puppet Manipulation{=Securities underwriting; PE; P4:Business analysis & P3:Advanced financial management (ACCA)}.sgm

人才引进政策 & 高层次金融人才技术专业认证

certificate of ACCA membership



  • P4: AFM (Financial management)   is concerned with the efficient and effective management of funds (money) in such a means as to achieve the principal objective of organisations, i.e. maximising shareholders' value (wealth). It is a specialised function directly associated with the top management. 3 fundamental decisions are relevant - Investment, financing and dividend decisions.       
  • Private equity - collective investment schemes(私募股权投资基金): 投资于未上市企业和上市企业且非公开发行和交易的普通股,依法转换普通股的优先股和可转换债券。“股权投资”-资本增值的过程,即增资扩股或股份转让方式获得非上市股份,并增值与转让获利 (dividend + market value)
  • P3: BA (Business analysis)  is referred to a research discpline of identifying business needs and determining solutions to business problems.       

April 20, 2015

Yu Tang,ACCA & Barton's Speech Address: Five Trends Reshaping the Global Economy

Mr Yu Tang, ACCA (Chartered Certified Accountant) and Dominic Barton (the current Global Leader at McKinsey & Company) are delivering an excellent presentaiton: "How closely Chinese are approaching to wealth"?

There has been an inevitably global trend that the global market has been shifting within the past 50 years. In fact, Chinese people have been perceived all around the world, but it doesn't mean many of these individuals entirely understand China, and even intend to accept the global status of China, especially, with its resulting effect on the western world. Over billions of stirling are flooding into the UK's captial markets at following years from China. Therefore, please consider your Chinese people around, clients, employees, entrepreneurs, graduate students, and potential markets at a large and to which extent understanding Chinese is about to raise your own opportunities to acquire the markets, investment projects and most importantly, jobs. In the recruitment process, shutting down the door to Chines potentially means that you are gradually marching to business failure.

Proximity to wealth deludes people into believing that they wield it. There must be the reason why Mr. Tang, ACCA , Mr. Dominic and many public figures who point out what the key role this Asian country now is playing in the world. Nonetheless, if you happen not to have the common sense with it, we'll see the end who is right. Only time will suggest it.

November 19, 2014

Mr Yu TANG was awarded the Sheffield Graduate Award with a Warm Compliment on July 21, 2014

Writing about web page http://blogs.warwick.ac.uk/images/sidneyytang/2016/09/30/brief_resume_of_sidney_y_tang.png

Warwick_Academic_Report (1460147).pdf

Sidney Yu TANG_with_sheffield_graduate_award_2014.pdf


SGA2014Arms the Sheffield University

top 100 universitythe University

(Counting to Higher Education Achievement Report (HEAR UK), the SGA only awarded selectively to few top performers at university, both in academics and also in extra-curricular activities.This prestigious Award brings an extra dimension to your qualifications when you graduate from the university at which different students from 126 countries home, enriching your personal development and substantially boosting your employment prospects.Taking part in valuable and sometimes challenging activities in areas including enterprise, work experience, community volunteering and international relations confirms that not only are you academically able, but someone whose competencies, skills and and positive outlook will be a real asset to any organisation. Enrolling onto The Sheffield Graduate Award could turn out to be an important step towards a successful and fulfilling future. It may even inspire the career direction you eventually choose. The Sheffield Graduate Award counts towards the Higher Education Achievement Report (HEAR) which is a new kind of degree transcript that will be issued to all undergraduate students as a matter of course. One of the University’s most important objectives is to encourage in our students a commitment to personal growth, self-improvement, enterprise and life skills development – contributing to the distinctive qualities of the typical Sheffield graduate.

The Sheffield Graduate Award is a great way to prove that you are a distinctive Sheffield graduate.)

About University of Sheffield

With almost 26,000 of the brightest students from around 120 countries, learning alongside over 1,200 of the best academics from across the globe, the University of Sheffield is one of the world’s leading universities.

A member of the UK’s prestigious Russell Group of leading research-led institutions, Sheffield offers world-class teaching and research excellence across a wide range of disciplines.

Unified by the power of discovery and understanding, staff and students at the university are committed to finding new ways to transform the world we live in.

In 2014 it was voted number one university in the UK for Student Satisfaction by Times Higher Education and in the last decade has won four Queen’s Anniversary Prizes in recognition of the outstanding contribution to the United Kingdom’s intellectual, economic, cultural and social life.

Sheffield has five Nobel Prize winners among former staff and students and its alumni go on to hold positions of great responsibility and influence all over the world, making significant contributions in their chosen fields.

Global research partners and clients include Boeing, Rolls-Royce, Unilever, AstraZeneca, Glaxo SmithKline, Siemens and Airbus, as well as many UK and overseas government agencies and charitable foundations.



Our partnership with the University of Sheffield is a clear example of how much can be achieved when two organisations work together to reach common goals. Over the past five years the University of Sheffield and Santander, through Santander Universities, have been engaging in a constant dialogue to ensure that the agreement signed in 2010 not only grows in the variety of activities funded but also in the number of people benefiting from our support. From entrepreneurs, to international students, recent graduates getting their first work experience or researchers carrying out their studies abroad, the partnership between Santander and Sheffield has reached each and every corner of this campus, and the Santander branch, managed by Oliver Higgins and his team, has been the meeting point for many of them, whether they want to find information about how to apply for the funding or to provide feedback once they have finished their experiences. The result is a strengthened partnership between both institutions where we continue to look for new ways of adding value in each and every renewal of the agreement. We want the agreement to evolve as the higher education sector evolves in the UK and to respond to the needs of the students and academics at Sheffield, ensuring that the projects funded really matter to the University community. Five years is an excellent reason for celebration. However, it is just the beginning of this relationship between Sheffield and Santander, which will no doubt continue to grow and I am sure will be full of achievements and moments that make us all proud to be part of this partnership.

——Simon Bray, Managing Director, Santander Universities UK

Sidney TANG earned BA (Dual Hons)Accounting & Financial Management, Econmics from the University of Sheffield Management School:ytang2@sheffield.ac.uk

October 19, 2014

My Commitment to Self–Development

Bitters; tinggvu(Shinichi Kudo); SASORI; 英国のSidney YTang

I'm firmly convinced that genius is nothing but diligence and tenacity.
My Core Competency: Passcode: ivtk  

A Elevator Pitch:

I spent 3 year studying at the Sheffield University, and crowned many awards academically and professionallyto my abilities . Last year, I was the group Porject manager at university.

My team placed their faith in me, as they truly believe that they have a very responsible, experienced and briliant leader

who was able to represent their interests of the whole group and thus take them to the top. I'm middle of road, strong in defence and team player.

If there is someone who can work with chief, I'd like to be that person.

《凌驾于13亿人之上的头脑》傀儡技法<傀儡术-红秘技-百机操演(Puppet Manipulation)=ACCA-financial management (qualified)>
My abilities
the Basic Capability of Independent study & Paraphrasing skills (獨立思考和釋义改述)---->  
* Core Competencies: Investment Funds; 
(IIF: collective investment scheme/asset management scheme)
Given expertise in accounting & financial management 
(ACCOUNTING is the measurement, processing and communication of financial data and economic entities;
FINANCIAL MANAGEMENT is the efficient and effective management of funds in such a way as to achieve the overall objective of organisations, i.e. maximisation of shareholders' wealth). It is specialised functions directly associated with top management.
SMBR-PI modeling®️ 
* Distinctive Competencies: Academic English (Advanced) 高級學術英語-多語言精通者; Statistical Analysis & Data Mining, influential skills etc.

August 2017

Mo Tu We Th Fr Sa Su
Jul |  Today  |
   1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31         
RSS2.0 Atom


Search this blog

Sidney YTang's All Rights Reserved 2011-2016

Not signed in
Sign in

Powered by BlogBuilder