Twitter as a marketing tool

Writing about web page http://twitter.com/crdarwin

The late Charles Darwin yesterday started following me on Twitter. Overcome by curiosity I visited his Twitter page. The Bio section described the user as “Ask me any question about my theory, and I will endeavour to answer it”. The homepage for Mr Darwin was in fact the Natual History Museum’s home page, and there are actually people asking quesitons about his theory. In a slightly eery fashion, whoever disguises as Charles Darwin gives answers that do sound like they are coming from a 70+ year old grandpa: “I see you do not understand what a fossil is, boy”, said the pretend-Darwin to one of its followers.

Some users have embraced this as an opportunity to get help with their overdue essays while others poked fun at it and asked irrelevant questions. But whichever way you look at it, it’s a very creative way to get people interested in the Theory of Evolution and possibly attend the exhibition.

Lu Yang : 10 Feb 2009 09:33 |  Tags: Darwin Evolution Marketing Twitter |  Comments (0) |  Report a problem