All 2 entries tagged Seo

Marketing what you really sell

Writing about web page http://www.gravograph.co.uk

Remember the Marketing Mix model (also known as the 4 P’s)? Product, Price, Position, Promotion. Following is a case that how marketing will still not go very well when you have get 75% correct but 1/4 a little bit wrong.

This case study is for a SEM campaign for Gravograph UK, who is making and selling engraving machines, tools, software and materials. They found that Internet is a very good source of customers like other companies, so they decided to go for a Search Engine Marketing campaign as well.

However, they've got the promosion a bit off the direction. They recognised that Google Adwords would play a valuable role of bringing clicks, therefore they went for the google adwords. But instead of bidding on what they actually sell: engraving machines, tooles, materials, marking machines, engraving software, they prefer highlighting what their machines and solution could do. Eventually, there were nearly 1000 Google Adwords bids with keywords like: engraved gift, engraving glasses and cups etc. 

What happened to the marketing people? They are busy with phonecalls and emails regarding  how much is a plaque for a lovely puppy, or is there a perticular pattern for some Tray Sets.

To get the marketing go well, it is not that easy. That's why there are people who do Market research, that's why normally market research goes first :)

Xiao Ma : 07 Apr 2008 12:07 |  Tags: Google Gravograph Sem Seo |  Comments (0) |  Close comments |  Report a problem

what a link building

found a list of 420 free web directories!!! However, I have proved that some of them are not free any longer or not working anymore. Still, i am going to list them, just for fun, hope someone will get a website listed in them all!!!

http://www.01webdirectory.com
http://www.192directory.co.uk/
http://www.1americamall.com
http://www.360webdirectory.com
http://www.4-every-1.ws
http://www.4-fun.biz/directory/
http://www.4ppl.com
http://www.707directory.com
http://www.71k.net/
http://www.777media.com/submit.php
http://www.abcsubmission.com/
http://www.abifind.com
http://www.abilogic.com/dir/
http://www.absolutedirectory.com
http://www.ad2go.com
http://www.addsite-submitfree.com
http://www.addurl-free.com
http://www.addyourlinkfree.com
http://www.addyourlinkweb.com
http://www.addyoursitefreesubmit.com/
http://www.advertisespace.com/freedirectory/
http://www.afghana.com/
http://www.afreedirectory.com/add_url.php?c=1
http://www.a-free-directory.info/
http://www.agada.info/web-directory/
http://www.allbusinessdirectory.biz/
http://www.allfreethings.com
http://www.allofmaine.com/
http://www.allthewebsites.com
http://www.alphadir.com/
http://www.amfibi.com
http://www.amray.com
http://www.anotherwebdirectory.com
http://www.anthonyparsons.com
http://www.anywhere.ca
http://www.apexoo.com/directory
http://www.arakne-links.com
http://www.articlecodex.com/Links/
http://www.askfrank.info
http://www.assetnic.com/directory/
http://www.athenadirectory.com/dir/
http://www.atopqualitysite.com
http://www.autostop4u.com
http://www.autumntree.info/
http://www.axelis.com
http://www.bahiacar.com/
http://www.beaconflash.com
http://www.beedirectory.com
http://www.beginnersworld.com/
http://www.bestbusinessdirectory.com
http://www.besthorse.net
http://www.best-websites.net
http://www.bestyellow.com
http://www.bizoola.com
http://www.blackdhalia.com/submit.php
http://www.blisswolff.com/directory/
http://www.bluemushrooms.com/directory/directory/
http://www.bluenoserlinks.com
http://www.boardreader.com
http://www.bocat.com
http://www.boxxi.de
http://www.bramptonlistings.info
http://www.buenoamigo.com
http://www.bugsdirectory.com/
http://www.bulgarianrealestate.biz/
http://www.burf.com/submit.php
http://www.businessdirectoryofusa.com
http://www.business-listing.com
http://www.businessplexus.com
http://www.businessseek.biz/link_submit.php
http://www.busybits.com
http://www.buycanuck.com
http://www.buy-modern-art.co.uk
http://www.buzzle.com
http://www.bzzu.com/
http://www.cachedirectory.com
http://www.canadawebdirectory.com
http://www.canlinks.net
http://www.cantufind.com/add_url.php
http://www.carromshop.com/resources/
http://www.cash-for-surveys.com/dir/
http://www.catcha.com.sg/directory/
http://www.catt.com
http://www.cell-search.com
http://www.centralseek.com
http://www.cherrydir.com
http://www.chiefshuddle.com/mtree/
http://www.chillycool.com/dig
http://www.cipinet.com/addurl.html
http://www.clasione.com/
http://www.click2web.com
http://www.cliky.com
http://www.clothingwebdirectory.com
http://www.cluboo.com
http://www.cometweb.co.za/
http://www.commercedir.com
http://www.commerce-directory.co.uk
http://www.comoestamos.com/directory
http://www.completeonlinedirectory.com
http://www.computer-remote-control.com/directory/
http://www.cooldir.net/en/
http://www.cyberwebsearch.com
http://www.cyborginfo.com
http://www.cyngoseek.com
http://www.decant.com
http://www.deep-directory.com
http://www.depodirectory.com
http://www.dhanish.com/directory/XcDirectory.asp
http://www.dhundo.com
http://www.digitalseo.info/dir
http://www.dir.ajnin.com
http://www.dir.holidaysoup.com
http://www.dir.seo7.net/add.php
http://www.directhoo.com
http://www.directory.bloggersunited.com/
http://www.directory.iserv.com.au
http://www.directory.ldmstudio.com/
http://www.directory.portalit.net
http://www.directory.zappster.com/
http://www.directory4free.com
http://www.directoryarchives.com
http://www.directorycafe.com
http://www.directorydelta.com/submit.php
http://www.directorydelux.com/
http://www.directoryforce.com
http://www.directorygeneral.com
http://www.directory-global.com
http://www.directoryhi.com
http://www.directory-link.info
http://www.directoryon.info
http://www.directoryone.info
http://www.directory-online.net
http://www.directorystorm.com
http://www.directory-submission.net/dir/
http://www.directoryvault.com/
http://www.directswift.com
http://www.dirone.com/
http://www.dirspace.com
http://www.dir-submission.com
http://www.discoverdirectory.com
http://www.dmoz.org
http://www.dmscs.co.uk/links
http://www.dollarfriend.com/directory
http://www.dwff.com
http://www.earth-directory.info
http://www.edirectorypages.com
http://www.elegantdirectory.com
http://www.elib.org
http://www.epanorama.net
http://www.exactseek.com
http://www.ezdrivingdirections.com/directory/
http://www.ezilon.com
http://www.fabaroo.com
http://www.fabarooni.com
http://www.fastfindinternet.com
http://www.fastpaths.com
http://www.findgoodsites.com/
http://www.finditfred.com
http://www.findlink.gr
http://www.findrex.com
http://www.findwhatwhere.info
http://www.firetown.com/directory
http://www.FlameRate.com (only one url can be submited for one email address)
http://www.flexengine.com
http://www.folip.com/
http://www.foundya.co.uk
http://www.fourfind.com
http://www.free.catalog.nasze.net
http://www.freeadvertisingdirectory.com/index.html
http://www.freeinclusion.com/
http://www.freeinfodirectory.com
http://www.freelinksdirectory.net
http://www.freewebsitedirectory.com
http://www.free-website-directory.com
http://www.freewebsubmission.com
http://www.friendly-directory.co.uk
http://www.funender.com/free_link_directory/
http://www.fxdir.com
http://www.gdotz.com
http://www.geeksonsteroids.com/directory
http://www.globalgateway.com
http://www.gotlink.info
http://www.gotowebguide.com/index.aspx
http://www.greece.snn.gr
http://www.he-directory.com
http://www.himalyan.org
http://www.holidaytop.com/phpLinks/add.php
http://www.homedecorgiftshop.com
http://www.hotdirectory.us
http://www.hotlaunch.com
http://www.hyeguide.com/addurl/addurl.shtml
http://www.iconcave.com/partners
http://www.idorel.com
http://www.illumirate.com
http://www.ilushkin.com/directory
http://www.imegamall.com
http://www.imomlinks.com
http://www.indian-web-directory.com
http://www.info-listings.com
http://www.infopeek.net
http://www.infosniff.com
http://www.infotiger.com/
http://www.infovisual.info/directory
http://www.inneedof.co.uk
http://www.iozoo.com
http://www.isins.com
http://www.j1uk.com/
http://www.jayde.com
http://www.jumpon.info/
http://www.jupiter-directory.info
http://www.kande.be/www/
http://www.kenlist.com
http://www.keralaclick.com/dir
http://www.kingbloom.com
http://www.kingoftheweb.net/directory/
http://www.kingofurl.com
http://www.kwikgoblin.com
http://www.landoflinks.com
http://www.lf.cellsina.com
http://www.linkalliance.net/index.php?page=submit
http://www.linkamigo.com/
http://www.linkelse.com/add.php
http://www.linkgrinder.com
http://www.linkmania.com (maximum 10 urls can be submitted)
http://www.links-factory.com
http://www.linksmatch.com
http://www.linkvelocity.com
http://www.list2000.com/ing/
http://www.look4business.org/
http://www.mabontland.com/
http://www.makemepopular.com
http://www.mangaseeker.com
http://www.marketmy.com/web-directory
http://www.mars-directory.info/submit.php
http://www.mavicanet.com
http://www.maxpromo.com/cgi-bin/add.cgi
http://www.megri.com
http://www.mercury-directory.info
http://www.mixcat.com
http://www.mlinkz.com
http://www.monkey-directory.com
http://www.moon-directory.info
http://www.mostpopularsites.net/
http://www.mywebdirectory.biz
http://www.mywebspider.com
http://www.nationaldirectory.com
http://www.neptune-directory.info
http://www.netkushi.com/directory/
http://www.netsitesubmit.com
http://www.network-room.com/links/
http://www.newwebstuff.com
http://www.niceone.com
http://www.nintra.com/directory/
http://www.onamission.com/
http://www.oneseek.com/listings.htm
http://www.online-shopping-directory.net
http://www.opendirectory.in
http://www.openhere.com
http://www.osy-directory.com
http://www.pakimp3.org/links.php
http://www.patsula.com
http://www.pedsters-planet.co.uk/
http://www.perfext.com
http://www.pharos-search.com/
http://www.pileiton.com
http://www.pluto-directory.info
http://www.poddys.com/
http://www.point-directory.com
http://www.portalboost.com
http://www.primefind.com
http://www.prospector.cz/
http://www.publifacil.info/
http://www.purple-directory.com
http://www.qango.com
http://www.qettle.com
http://www.qtdir.com
http://www.ranked1.net/directory
http://www.rankingdirectory.com/
http://www.rdirectory.net
http://www.redjuniper.com/
http://www.red-links.com
http://www.relevant-links.com
http://www.retailposinfo.com/directory/
http://www.rkdirectory.com
http://www.rndirectory.com
http://www.roar.com
http://www.robolink.com/dbase.htm
http://www.san24.com/
http://www.saturn-directory.info
http://www.savelook.com/
http://www.sc2.info
http://www.search.able2know.com
http://www.search4i.com
http://www.searchave.com/
http://www.searchcity.biz
http://www.SearchingDeep.com
http://www.searchlook.com/
http://www.search-o-rama.com/AddURL.asp
http://www.searchpole.com
http://www.searchramp.com/
http://www.searchsight.com/
http://www.searchtheweb.com
http://www.search-the-world.com
http://www.searchtwentyfour.com/
http://www.searchwarp.com/AddURL.asp
http://www.searchwiz.com
http://www.searchwiz.org/
http://www.searchworth.com/
http://www.secrethole.net
http://www.seekabove.com
http://www.seekon.com/
http://www.SEFdb.info/
http://www.seofriendlinks.com
http://www.sgtsearch.com
http://www.shazee.com/add/
http://www.shoula.com/
http://www.simpledir.com
http://www.sitedumper.com/
http://www.sitefind.org
http://www.sitelibrary.net/directory
http://www.site-lister.com/
http://www.sitesearchdirectory.com
http://www.sitetutor.us
http://www.skaloosh.com
http://www.skypemedia.com
http://www.software-pointers.com
http://www.softzdirectory.com/
http://www.somuch.com/
http://www.sonicquest.com/submit.htm
http://www.speedydirectory.com/
http://www.spheri.com/
http://www.spiderivy.com/
http://www.splatsearch.com
http://www.springsnow.info/
http://www.stopat.com
http://www.subjex.net
http://www.submiturlhere.com/submit.php
http://www.summerrains.info/
http://www.sunnydating.com/dir
http://www.surfsafely.com/urladd.html
http://www.t10host.com/dir/
http://www.tangofind.com/
http://www.targetwoman.com/
http://www.thebest-sites.com
http://www.thebusinessdir.com
http://www.thedeprogrammers.com
http://www.thedirectorysite.com (cannot submit urls)
http://www.theeverywherepages.com
http://www.the-free-directory.co.uk/
http://www.themedirectory.net/
http://www.themeerkat.com
http://www.the-search-site.com
http://www.theseoking.com/submit.php
http://www.thetopsites.net
http://www.thevividedge.com/submit.php
http://www.top50.to/register.php
http://www.toponlineshopping.com
http://www.topsearchengineplacement.us
http://www.trafficportal.co.uk
http://www.tranix.net/web
http://www.truesearch.com
http://www.tsection.com/content/add/instructions.php
http://www.ukpages.co.uk
http://www.uktop100.biz
http://www.uk-web-index.co.uk/
http://www.ultisearch.co.uk
http://www.unadir.com
http://www.unifieddirectory.com
http://www.uranus-directory.info/
http://www.urldig.com
http://www.urlshack.com
http://www.uudir.com/
http://www.velendi.com
http://www.venus-directory.info
http://www.verticaldirectories.com
http://www.virtuallyfreeyellowpages.com
http://www.vxbox.com
http://www.w8.net/search/search.cgi
http://www.wahlinks.com
http://www.walhello.com/addlinkgl.html
http://www.wamchu.com
http://www.wazo.us/submit.php
http://www.webaldo.com
http://www.webbieworld.com/
http://www.web-central.info
http://www.webdirectory.co.in
http://www.webhostic.com/
http://www.webhotlink.com
http://www.weblinkdirectory.net
http://www.weblist.ca
http://www.webmastertag.com
http://www.webresources.akipus.com/
http://www.websearches.info/
http://www.websitespromotiondirectory.com/
http://www.websitetop.com
http://www.webworldindex.com
http://www.webxperience.org
http://www.wengryn.com/directory
http://www.wholesalepimp.com
http://www.wikidweb.com/
http://www.winterfires.info/
http://www.wisdomtool.com/directory
http://www.world-click.com/dir
http://www.worlddirectory.in
http://www.worldhot.com/addurl/
http://www.worldwidesearchengine.com
http://www.worldyellowpages.com
http://www.wujekdrut.com
http://www.wura.co.uk
http://www.xland.info/
http://www.yourfreelink.com
http://www.yozzi.com
http://www.zeezo.com
http://www.zenome.com
http://www.zeoma.com/
http://www.zerovis.com/dir

Xiao Ma : 03 Apr 2008 11:02 |  Tags: Building Link Seo |  Comments (4) |  Close comments |  Report a problem