March 11, 2009

The problem with American Visitors. Why do they bounce so much?

Writing about web page http://ppcpromotion.co.uk

I was checking out the Analytics trends for my new website and found that the bounce rate for UK visitors was a lot lower than the average and that the reverse was true for US visitors. Since the strap-line of my site is PPC Marketing with the UK English voice this was actually good news!

This triggered me to do a quick Analytics survey of a dozen good websites and found most showed a minimum 25% increased bounce rate by US visitors. See one example below. The other English speaking markets, Canada, Austrailia, etc did not show this problem.
Geographic Bounce Rates higher fron the US of A.

The lowest increase measured was for www.wmccm.co.uk with a 13% increase. Though designed as a regional portal this has long attracted many international visitors.

I have also seen a website that converts better in the US than elsewhere but it had a US English landing page, a 1-800 number and prices in US dollars. For Americans, $US prices can multiply conversion rates by 10 times. Americans are used to everything being laid on a plate for them and having more than enough choice from national suppliers. Even the widest range of, US specific, Japanese cars.


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