August 28, 2008

BBC numbers on the Olympics online

Writing about web page http://www.bbc.co.uk/blogs/bbcinternet/2008/08/olympics_on_all_platforms.html

Ok – I’m a few days late with this but a first birthday kind of takes over…

I’ve been wondering about the BBC traffic for online video over the period of the Olympics – I know there are more important things to worry about but I was working on the assumption that this would be one of those tipping point events in the history of online video in the UK. I was pleased then at this post from the BBC on how they’d done up to the 22nd August:

In Athens, we served about 2.5m video plays for the entire event. For the Beijing Olympics so far, we have served nearly 40m sport video streams via the web – and the games are not over yet, with a few big events still to come.

We have at times been serving nearly 200,000 concurrent streams including live video and video on-demand. Individual clips have regularly reached over 500,000. Over 6.5m hours of Olympics watched so far. Up to 5.5m Olympics videos watched each day, averaging just under 3m.

And this is just on the Sport site on the web – not to mention BBC iPlayer, interactive TV and mobile platforms.

Those numbers are pretty impressive, no doubt helped by the number of people watching at work! Having said that live connections alone don’t account for the volume so this probably reinforces the shift to TV when I want it / catch up TV – i.e. I’ll manage my viewing so I can better organise my time. Plus of course the fact that we are all asleep when things kick off in China!

I’d be very very interested to see a comparison to the viewer figure stats for the normal broadcast service.


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