All over the United Kingdom otherwise perfectly sane, rational people are watching The X-Factor in order to spend quality time with housemates, brethren and spice (the plural of spouse).
In the worst cases these people find themselves forming opinions about who should stay in and find themselves groaning when Kate Thornton says "we'll tell you after the break". Indeed these people now know that Kate Thornton presents the program and not Ant and Dec as previously assumed by people who avoid ITV like the metaphorical bird-flu it is.
The Government is concerned about this phenomenom as experiments have shown that watching such drivel can reduce a person's IQ by 10%. So a person who previously had an IQ of 110 would find themselves left with just 78 IQ points after watching an episode of the aforementioned X-Factor.
A common defence against the intellectual impact of the show is to watch it "ironically". This involves tutting alot, moaning about how the contestants don't have any talent and were picked for their looks/personalities, that you could do better on a karaoke machine after half a dozen pints and laughing malevolently at the snide remarks that Darth Mentor Simon Cowell says. Unfortunately, whilst this helps preserve intelligence it pushes people TQ (Twatness Quotient) up by an inordinent 25%.
The best defence is to throw your television set out of the window as though you were a crazed rock star who had just found out that they were being dropped by their label after not selling as many records as the latest TV created teeny-boppers.
Do it now.