What you need to do here is to make three separate postings under the headings:
Production / Post-Production
Production Report / Evaluation
Link them back to your Advanced Production posting.
(For website creation there will be the taking of original images. Here production means the actual making of the web pages. In moving image work we talk about "POST-Production when the work involves the editing suite.)
This should include a discussion of how & why you planned your product (Roughly 500 words).
You also need to discuss the actual production process. What you learned about Dreamweaver, Flash and any other program you used. You should include screenprints of the tools you used in the programms you were using. Here you can discuss the difficulties and successes of your experience. (Roughly 500 words). Remember if you use plenty of screenshots then this reduces the amount of explanatory words required!
There must be an assessment of the industry context (Roughly 1,000 words). This is a key aspect of the specification that is different to the AS Foundation Production Unit.
Evaluation. There must EVIDENCE of audience feedback. You should have done an audience feedback survey of at least 10 people. This must be made available as a hard copy appendix. On the basis of your audience feedback you should discuss the strengths and weaknesses of your project in relation to your original specified target audience. You should be balanced in this account and make an assessment of how you might improve upon a similar project. (Please note just blagging won't score marks!!! :-) ).