June 06, 2008


Ecoogler is another one of those new green internet initiatives.

“Searches: 17749368, Planted trees: 1774, To the next: 632”, it says on the start page of Google’s new initiative to make internet searching more ecologically sustainable. Ecoogler plants a tree for every 10,000 searches. I’m not sure whether this is a calculated ratio or just a symbolic gesture, but anyway, it’s a couple of trees. I also don’t know much about the performance of this search engine compared to that of Google, but in any case such tree planting is another step in the drive to reinternalise technologies perceived externalities. It’s not my intention here to be cynical or lyrical about things like Ecoogler, just to draw your attention to it. Have a look and see what you think.

For earlier related posts on this topic see Save Energy and Het fenomeen van CO2-compensatie (Dutch).

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