June 28, 2012

Scholarly social media use

A couple of articles have come to my attention lately, documenting researchers' use of social media. One is about early career Victorianists:

Amber K. Regis (2012) Early Career Victorianists and Social Media: Impact, Audience and Online Identities, Journal of Victorian Culture. Online at: http://dx.doi.org/10.1080/13555502.2012.689504

This article compares a tweet to a postcard!

Regis says that social media are important because "they are able to create and sustain inclusive communities", i.e. communities with reach beyond academia. I like this because it relates very much to the work we are doing with the Wolfson Research Exchange and the PG Hub with their digital presences and emphasis on peer support. We use blogs, Facebook and Twitter and websites for both facilities and their communities. And of course it relates to the research impact agenda, as Regis goes on to discuss.

Regis picks out some particular researchers and their blogs:

And Regis describes the changing academic landscape, where job adverts ask for candidates to demonstrate "imagination in terms of the dissemination of research findings", and for a "modern portfolio of research skills". Employers will be thinking of the REF exercise and the priorities of research funders, and googling the names of candidates.

According to Regis, the REF panel criteria only mention social media as a general term once, and blogging gets a mention as a potential citation source beyond academia, but in the matter of public engagement and impact of research, Regis says that "social media haunt the spaces between the lines." What a lovely turn of phrase!

Regis explains that "comments, replies, tweets and retweets are an immediate source of 'third party engagement' and 'user feedback or testimony' as required under the REF" and she quotes Warwick's own Charlotte Mathieson, who says "...public engagement is something that occurs while research is taking place and not simply after the fact." Charlotte has written some good blog posts and guides on the topic of impact, whilst working for us.

I find the Regis article important because of the disciplinary focus it has. It discusses the role of social media with examples from those researching a specific field, that of Victorian culture. However, the points it makes could be widely applicable to other fields of research. A few years ago I was writing an internal report for our library and looking for examples of researchers' blogs, and I found it difficult to identify research blogs by individuals. But perhaps if I had been a researcher within a particular discipline I would have been more likely to find the kind of examples I was looking for, as the author of this article was able to do. Finding good blogs and engaging with social media relevant to your field requires an immersion in and awareness of your field, just as with keeping up to date with research papers and articles.

The other article on the theme of researchers' use of social media that came to my attention lately is on the LSE Impact of Social Science blog, which is one also mentioned by Regis, but which I've been following for some time, latterly on my RSS feed reader and lately via their Twitter feed. It's a blog which covers lots of the themes I'm interested in. In particular the blog post of interest is: Scholars are quickly moving toward a universe of web-native communication

This blog post has multiple authors and a very academic style: it is a taster for a conference paper soon to be delivered. It deals with the theme of altmetrics, which might become important in the online, social media research era, just as bibliometrics have become important in measurement of research through the formal publication channels.

The authors state: "But before we can start to seriously examine scholars’ personal altmetrics, we need to get a sense of how wide and established their presence on the social Web is..." and they go on to describe how they measured the work of a sample of 57 authors who presented at a Science and Technology Indicators conference.

Of their sample, 84% had homepages, 70% were on LinkedIn, 23 % had Google Scholar profiles and 16% were on Twitter. I don't know if they also looked for the authors on other profile sites like Academia.edu or ResearchGate, but I do like their methodology and perhaps other researcher samples could be taken and assessed in this way. I think that their sample might not be representative across the fields.

Another aspect of the work the LSE blog authors carried out was to source activity relating to the researchers' papers, on Mendeley and on CiteULike, and to correlate this activity with the number of citations for the papers on Scopus, and they found some significant correlations. I am interested in that these researchers may or may not have had their own profiles on Mendeley and CiteULike, but that's not the point, because their work can be bookmarked on these sites in any case. They conclude their blog post by saying " It’ll take work to understand and use these new metrics – but they’re not going away."

Having read these two articles in quick succession, I am minded to believe that researchers' use of social media is growing and that these two articles describe two different ways to survey that growth and the significance of it. Regis has investigated blogging within a particular speciality, whilst the LSE blog's authors investigated online presence more broadly.

My next interest is in how researchers keep track of the social media relating to their field, and indeed share that current awareness tracking with others. There were once RSS feed readers but nowadays there are tools and sites like paper.li, storify, pinterest and pinboard and the stacks feature on Delicious, Bundles on Google Reader, Bundlr, and Mendeley and Zotero and CiteULike no doubt offer similar features, etc, etc, etc! These allow you to not only keep track for yourself but to also share your tracking with others: there have always been tools that did this, but there is an abundance these days and I wonder which ones researchers use and why...


- 2 comments by 1 or more people Not publicly viewable

  1. Peter Zmijewski

    Always be active on social media accounts which gives +ve impact to other users then whether it is Scholarly social media or any other social media use…
    http://peterzmijewski.com/

    29 Jun 2012, 08:28

  2. Jenny Delasalle

    Hi Peter, I see that you practice what you preach… and indeed the point that you make about being active with social media accounts is an important theme. It is one thing to have accounts and profiles on sites, but another thing to maintain them and to use them to connect with the people who you want to reach.

    02 Jul 2012, 15:07


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