Some Twitter tips for the New Year
I've heard it said that:
You get the Twitter feed that you deserve!
The key to using Twitter effectively is to know who you want to listen to and be in discussions with. There is nothing inherently frivolous about Twitter itself, it's just that you do need to be brief and that can lead to spontaneity and frivolity but equally, you can spend a long time crafting a perfect 140 character tweet to express your idea in as brief a way as possible.
Twitter is a great way to get a summary or overview of what's going on in your field, if you follow people who do craft their tweets carefully. Twitter is not only a great way to listen to those people but also to interact with them: you can publicly tweet at people who you want to reach and you can tweet directly at people who follow you, for a private conversation.
If you can't find the right people then you could always start tweeting on your topic yourself, and others will find you. It's worth investigating the profiles of people who follow you on Twitter, to see if you might want to follow them back.
And if you find you're not following the right people after all, well you can clear out your twitter feed and unfollow people here or there. It's up to you to create and curate your own experience of Twitter!