April 10, 2013

Am I really interested in Naymz?

Follow-up to Which tools monitor your social media influence & impact? from Library Research Support

The quick answer now I've investigated a bit, is "no", but I would like to explain:

1) I don't want to maintain another professional profile there when I already invested in my LinkedIn profile, and all the people I could ever want to network with online are on LinkedIn but not on Naymz.

2) I had a look at my repscore on Naymz: the Leaderboard picks up on people who declare themselves as Jedi knights, so I can't take the network or the score too seriously.

3) The repscore dashboard would be interesting if I did use Naymz for networking, and if I connected all my relevant social network profiles to it. I can't actually do that, because I use some networking sites that Naymz doesn't monitor.

I could use Naymz to watch just Twitter and LinkedIn, and I could make some more effort to use and link up Facebook or other social networking sites that it does measure. What does it tell me about other networking sites? It gives me numbers for:

- Contacts: "The number of contacts/followers on this network". This is interesting, to see where I have the maximum potential reach. But it's not actual reach if the people I'm linked with on this network aren't active users of it and will never see my posts or activity there.

- Posts: "Your recent posts on this network". I'm not sure how recent: I don't recall ever posting on LinkedIn, yet it can find 9 posts. I post a lot on Twitter, but it can only find 35 posts.

- Replies: "Replies/Comments on your posts on this network". Since I don't make any on LinkedIn, then I can't compare the level of interaction of my network members on these two networks, but it would be a potentially useful measure if I did want to compare.

- Likes: "Likes/Shares of your posts on this network". As with replies, this could indicate the actual reach of my presence on a network better than merely the number of contacts I have. I'm not sure how it counts them, though. By putting scores for all of my network profiles into one place, I could compare the networks and decide which one represented best value for my efforts.

The Naymz dashboard gives a percentage rank too, but as this is only in comparison with other Naymz members, who I am not interested in, then it's not so useful for me.

There are other measuring tools than Naymz (I mentioned a couple of others in my blog post that this follows on from), and they might count the interactions in a way that you prefer, if you're looking for a tool to do this.

However, I think that my main reason for not wanting to use Naymz or one of the similar tools, is that I'm already convinced that Twitter is a good route for me to reach the people who I want to reach. If I wasn't sure that the people I wanted to reach were active on Twitter, or I wanted to reach more people who might prefer one of the other networking sites, then I'd be glad to use Naymz and its like, to make comparisons.


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