December 11, 2007

Worst trademarks ever

Writing about web page http://www.trademork.com/worst-word-mashup-trademarks/

I love this: trademarking ordinary words in common use is difficult, so companies make new words for their trademarks by combining two existing words. So far, so reasonable, except that they often aren’t very good at it:-

Collaboneering – what you do if you’re an engineer who collaborates, presumably.

Blingkini – a bikini with gaudy, tasteless bits of metal glued to it.

And many more.


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