October 12, 2005

Good things come to those who wait… a very long time

There's a fantastic new Guinness advert out, taking the concept of "Good things come to those who wait" just about as far as it will go. We see three guys enjoying their pints in the pub, then we rewind time not just to see what happened to them on the way to the pub, but to trace their evolution all the way back to the beginnings of life on earth. Along the way we see London undo itself back to a Saxon settlement, glaciers, ice ages, canyon formations, dinosaurs, asteroid strikes and much more. It's a fantastic piece, even if it's slightly out biologically (we didn't evolve from birds!) and the look on the mudskipper's face at the very end of the advert as it sips, well, mud, is just priceless.

The music's cool too; Sammy Davis Jr singing Rhythm of Life from Sweet Charity. Great match for the animation.

Watch the advert here and read about its making here. Whimsical facts: although almost all the advert is CG, the mudskippers at the end - the creature furthest away from man on the evolutionary scale - were real. And although you have to watch very hard to spot it, near the beginning of the ad the streetlamps change from electric to gas. Oh, and the name of the ad? noitulovE. Cute.

- One comment Not publicly viewable

  1. I love Sweet Charity. …and most other musicals come to that.

    (Himself always leaves the room in disgust.)

    12 Oct 2005, 16:32

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