December 07, 2007

Supermarker Collusion.

Recently Sainsbury and Asda admitted to fixing the prices of milk and cheese to high prices (e.g. +3p of a pint of milk, +15p for a quarter-pound of butter, +15p for a half-pound of cheese). This was after an OFT (Office of Fair Trading) investigation, and now they have agreed to pay fines totalling at least to £116 M. Tesco and Morrisons are also under investigation, although they haven’t admitted to anything yet.

However apart from this being a simple case of a nasty capitalist conspiracy to rip off the consumer, I think the case well reflects the complexity of the modern economy; where it is characterised by nexuses of strategic decision making power.

A play of many actors.
In recent years, because of foot and mouth, British dairy farmers have been having a bad time. The supermarkets has said that their actions were to help give British farmers more money. Lobbying by interest groups could have led to this seemingly altruistic act. Dairy Crest (also part of the plot, fined: £9M) said: “The implementation of these initiatives was very well publicised at the time and received widespread support including strong political backing”.

Its common knowledge that the farming community is very well politically organised (i.e. CAP). Thus it isn’t implausible to imagine that during this industrial depression rural MPs spent their efforts trying to lobby supermarkets. Indeed the National Farmer’s Union has refused to comment on the OFT’s hearing, perhaps because they want to hide their dirty hands?

OFT as a clunking fist?
The OFT’s mandate is to break up collusive agreements that leads to higher prices for the consumer. Thus witnessing this agreements they have, regardless of the broader welfare consequences, exploited their power to break the collusion up. But it shouldn’t be forgotten that the OFT is a de facto politically accountable organisation. If the rural MPs were politically strong enough then it’s likely that they could have guided the OFT to be much more sympathetic.

For instance it’s doubtful whether the competition commission would have behaved similarly in France. Plus if the case was the military and BAE systems, instead of milk and the supermarkets, it’s likely that OFT would be much more sympathetic again, as the government would be much more accountable to the industry in question.


- 3 comments by 1 or more people Not publicly viewable

  1. The report I heard earlier suggested that the prices were raised and then fixed in an act of charity to the farmers, ie by protecting their own profits first and foremost and then charging the consumer more the supermarkets were being kind and passing the extra on to the suppliers, and that now having been caught out the supermarkets would no longer be able to do this. Aw shucks, I might have forgotten that they weren’t in it just for the money.

    07 Dec 2007, 16:09

  2. Martin

    Why quote butter prices in quarter-pounds?
    The last time I looked, butter came in 250g (quarter kilo) packets.

    Cheese has been priced per kg for nearly 8 years, and before that it was priced per pound (not half pound).

    Doesn’t the OFT shop in the real world?
    I guess they must be trying to make the price hikes look less than they really are.

    08 Dec 2007, 19:12

  3. cal

    all part of getting rid of the small farmers independence. example, USA 1930’s.

    on my travels, i note, some farmers (the ones whom still have their farms) have little or no awearness of the bio fuel, start up grants.

    and why did the farmers opt out of the milk marketing board?

    04 Jan 2008, 23:13


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