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November 01, 2007

Sameday Courier : Wet Fish Need Transport Too

Writing about web page http://www.wmccm.co.uk/WMCCM/WMCCM/Companies/ViewCompany.aspx?itemid=4654

Wet fish is just one of the strange things people ask to be delivered around the country - You would be suprised : a tonne of bricks, coffins, dead monkeys, or even four brolleys to a golf tournament to make the TV Breakfast News.

These are just a few of the items delivered by N10 Logistics, a Midlands based sameday courrier company, which I recently profiled and featured on our WMCCM marketplace.

Of course transport is a very important part of the supply chain, but it is often the last thing we think about, so we need a friendly, helpful courier company to get us out of trouble when we are up against the wire. Many big contracts have been lost because important tender documents have arrived just 10 minutes too late.

So make sure your important time sensitive deliveries, or your wet fish, get there on time - have a look at the N10 profile.

As you can see, we are getting pretty good at making our featured companies visible to potential customers - and we do this for free for eligible companies!

n10_logistics_profile_on_google.jpg

Grant's Rant | Twenti Twelve Tenders | Marvellous Marketing 2007



October 31, 2007

Grandad's Cafe v Warwick Catering

I have just about recovered from a weekend of walking in Betws-y-Coed. Fantastic views, and a great way to reset the clock back to GMT!

Betws-y-Coed

Always on the look out for marvellous marketing, Grandad's Cafe caught my eye, just before we departed from Englandshire, with the following road-side advertising:

Grandad's Cafe - Ugly Staff, Beautiful Food!

Its a shame the same cannot be said about Rootes at Warwick this term!

Grant's Rant | Marvellous Marketing 2007


August 19, 2007

Will It Blend – no way to treat an iPhone

Writing about web page http://www.willitblend.com/

How do you turn a beautiful iPhone ....

beautiful_iphones.jpg

.... into this pile of iDust?

iphone_dust.jpg

Well, a few seconds in a Total Blender, on the iSmoothie setting is all it took. Don't believe me, then take a look a this great piece of viral marketing, created by Blendtec. I hadn't heard of the Blendtec Total Blender until someone passed this on to me. It's featured on YouTube and on their own site www.willitblend.com, where you can see other insane ideas, or even submit your own "will it blend" challenges.

Did you notice the iPhone did manage to keep playing an mp4 video for a while before total blending?

To cap all this, they then sold the bits on eBay .....

blended_iphone_on_ebay.jpg

... for $901 !! You got a new Total Blender included in the price.

They did get in trouble by breaking the eBay listing guidelines, so the original auction was pulled after 160,000 people had viewed it. The original title, "Apple iPhone and Blendtec Total Blender," had to be replaced with "Blended Apple iPhone and a Blendtec Total Blender." 

The video has been seen over 1.7 million times, on YouTube alone. A great example of Marvellous Marketing. Pass it on.

If you want to try making your own smoothies this summer, I found the Total Blender and some recipe books on Amazon ....


Grant Melrose @ Grant's Rant | Marvellous Marketing | Insane Ideas 2007

January 22, 2007

Jade Goody Gone, C4 going – Youuu Deciiiiiide

Jade Goody Gone - good.

She's got the kind of face you'd like to smack repeatedly with a frying pan, accompanied with comedy sound effects of course.

I was beginning to think there were more z-list celebs and half-wits actually on TV than people watching it.

The latest developments at C4 may slow the trend down, but ultimately we are moving from a broadcast world to a podcast world. Everyone can now make a movie, and there will be a small niche market that will want to watch it. I believe the popular description is the "Long Tail".  The size of niche markets under the long tail can be just as big as the traditional mass market. This is because the long tail practically extends to infinity, and the internet makes it possible for any possible viewer under the long tail to see your movie.

This principle is very important for businesses trading on the internet. Businesses can cost effectively market niche products to all the customers under the long tail, rather than target the mass markets where there may be more competition. The trick is to let them find you - easily.

The project I work on here at the West Midlands Collaborative Commerce Marketplace provides free assistance to qualifying companies to help them be discovered.

Good luck with your movies!


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