All entries for Sunday 17 April 2011

April 17, 2011

I've seen amazing things….

To celebrate the 100th anniversary of the fashion company Trussardi the english-born design Michael Young created this installation made with gilt aluminium "links" that can be reconfigured in innumerable ways.

Every April Milan offers the best in domestic and office furnishing at the 'Salone Internazionale del Mobile' (International Furnishing accessories exhibition), 12 - 17 April 2011. In addition to the exhibitors at the fairgrounds, the city itself  hosts an endless programme of cultural events spanning various historical locations. There's an obvious link between design, art and fashion and the Salone becomes then an opportunity to celebrate what Milan is worldwide famous for.

The choice of what to see and do is just endless, it's an ongoing happening, day and night. I ventured out to explore the situation in the Brera distric (it's where the Brera Pinacoteca is located. It's one of the oldest art gallery in the city and the area around is just full of shops offering the best in design, craft, art etc...)

I visited the exhibition IX Mirrors by Ron Gilad at Dilmos http://www.dilmos.com . Those were not usual mirrors! They don't tell just the story of the person they reflect but they seem to have a story of their own, something from a magic world....just take a look at the picture I put in the gallery.

After that I stopped at the Lago Flat (see the picture in the gallery). Lago is a company producing design furniture for the house. They have obviously normal showrooms where people go and buy their products but the most innovative concept is to present their furniture in a real setting, a real house. The flat I visited is a private house all furnished with Lago products. So you have a chance to see a real 'working' home. If you're willing to refurbish your flat and are ready for a new way of life, then you should contact Lago. They offer you a 38% discount on the furniture and as an exchange you agree to have your house open to visitors interested in the products or open for any other kind of social event, meeting etc. Then you'll also get a 20% discount on the sales made thanks to your contribution.

Clearly, this is not a project for ordinary tenant. According to Lago's website this is their ideal tenant:

"The Tenant is a person who loves socializing, who manages to organize the coolest party in 2 hours, without losing heart when it’s time to tidy up. He lives in the Appartamento alone, with his family, with his friends. He doesn’t have a fixed timetable, he opens the doors of his flat according to his availability, making agreements each time with those who are willing to visit the Appartamento. In order to advertise his house he organizes dinners, hosts small events, turns his flat into an interesting and well-known place in the city. He tunes a serenade to his city from his houses’ balcony: he’s certainly not short of courage for it."

http://appartamentolago.com/en/project/


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