July 15, 2010

Why Communication Matters

It is no longer only those working in media that need to have adept media skills. As the possibilities for self-publishing on media platforms opens up thanks to the internet, it is increasingly important for us all to develop a media literacy in order to make use of the opportunities this presents. For young graduates digital media competence is fast becoming expected, and valued, by employers looking to keep up with technological developments and online trends. 

Communication does matter to you as an individual as well as your employer. The importance of communication is often overlooked because we are so used to having conversations with a multitude of different people day in day out, whether it be face-to-face, by email or by phone. Effective and efficient communication does not necessarily follow from this high-volume of interactions however. A critical examination of the methods by which one presents information is essential for making improvements. 

Sally Ballard will provide an opportunity to master the basics by posting the essentials on this blog. Over the next ten weeks Sally will update us every Monday with the next installment.   


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