All 2 entries tagged Software
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March 12, 2009
I, and I suspect everyone I’ve recommended it to, love Spotify.
It’s ludicrously simple, the adverts are reasonably unobtrusive, and it’s free.
But I can still hear the creaking of the floodgates. Spotify’s a step forward for making everything ‘free’ to the consumer, but I think there’s much more to come.
First up, a simple one: Spoken word. Spotify would be 100% better if it had comedy, drama and classic radio documentaries available. I suspect much of this material hasn’t been released on CD before because it wouldn’t be economic. Now it is. The long tail’s wagging and I hope BBC Worldwide et al will jump on board it soon.
Second, a new medium altogether: Games. I’ve had a look, and unless I’m mistaken, there’s nowhere to rent PC games online. Even sites like Swapgame and Lovefilm will only let you rent console games. And then they choose to prop up Royal Mail rather than use something more modern like downloads. The idea of spending £35+ on a new game has always baffled me. My attention span isn’t long enough to justify that sort of outlay. And rather than a fee-paying model, why not rent the games out for free in return for some advertising?
Thirdly, a step onto other people’s turf: TV. Project Kangaroo’s skipped off into oblivion, and there’s still a big gap in the market for non-PSB online TV. Some services are on the cusp of getting it right – we have BT Vision and it’s great, if a little expensive. Surely the ad-funded model is the way forward?
The best thing about these ways forward, in my opinion, is that they could bring in much more money than just streaming music. There’s a lot of scepticism that an advert every 20mins will be enough to pay the conservative record companies what they want. Each of these three ideas depend on the support of industries who are likely to be much more open to ‘free’ than the music industry has been.
If I was Spotify, I’d Diversify.
P.S. This article hints at Spotify trying to get on mobile devices. If I were working for Google, I’d be pushing Android to get exclusivity on it – it’d make the Apple. fall from its tree and splatter all over Cupertino.
January 16, 2009
My advice to you if you own shares in Apple:
Sell, Sell, Sell.
No, not because Steve Jobs is stepping back from running the company for a while (I reckon it’s permanent, myself).
But because iTunes’ business model is about to be trounced by the Swedes.
I’m a little behind the curve here, but Spotify is quite simply brilliant.
It’s the kind of invention that only requires around twenty seconds to appreciate, which is a strong indication of its simple genius.
Imagine your hard-drive being linked to the catalogues of the major record companies. And you’ve got free access to all of it. Yep, free. You can stream as much music as you want, and the only down-side is the short advert every 30mins or so.
Oh, did I say it’s free?
So you can’t download the music to your MP3 player… yet.
But this bit of software is so cool, you won’t care.
Hilariously, the Americans can’t get their hands on it yet without being nice to people or handing over some cash.
We Brits on the other hand just need to click here.
* P.S. I might be exaggerating a little