All 3 entries tagged Marketing

'Vomit on a billboard'

That’s my take on the new London 2012 logo.

Quote of the day
“it’s not a badge or a stamp but a state of mind” – Denise Lewis

Christopher Doidge : 04 Jun 2007 11:42 |  Tags: 2012 Branding London Marketing Olympics |  Comments (18) |  Close comments |  Report a problem

Worth sharing

In my last blog entry, I pondered whether Britain really is the best nation in the world. But then I saw this, and remembered: “Who cares? We’ve got the best sarcasm in the UNIVERSE!!! And that’s all that really matters.”

Christopher Doidge : 11 May 2007 10:40 |  Tags: Advertising BBC Charlie Brooker Marketing Men Screen Wipe Television Video |  Comments (2) |  Close comments |  Report a problem

I Don't Feel Like Dancing

No, it’s not a reference to the Scissor Sisters’ latest track, but to the end of the fairly poor BBC One idents that have graced our screens for the past four years. When the former BBC One controller, Lorraine Heggessey, introduced the ‘dancers’, no-one much liked them. True, the hot-air balloons that preceded them were slow and didn’t exactly make the channel pacey, but at least they were well shot and easily identifiable as BBC One.

So when Peter Fincham announced the end of the dancers, many believed the only way was up. And they were right.

The new idents, based on the theme of a circle, are far better shot than the last batch. Apart from ‘Hippos’, there’s minimal use of CGI, and they’re all in HD. And with the exception of a football-based one, they’re all fantastic. My personal favourites are Surfers, Hippos and Bikes.

As well as this, the general presentation of the channel has changed (left picture). Trailers for upcoming programmes are very nicely done, with a much better graphics effect than the previous – very lazy – shutter effect.

Generally the channel looks a lot nicer, and rather than some meaningless ‘cultural’ idents, we’ve now got something that’s a) nice to look at, and b) has a common theme which gives the channel a much-needed identity which has been missing since the balloons burst.

Christopher Doidge : 08 Oct 2006 18:24 |  Tags: BBC BBC One Branding Dancers Idents Marketing Television |  Comments (0) |  Close comments |  Report a problem