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April 28, 2009

Bye Trees!

Media companies love giving you bundles. Bundles of telly, phone calls, broadband etc.

But they’re not very good at realising you’ve got a bundle.

Here’s two envelopes of ‘stuff’ I got from BT this morning…

BT junk mail

One envelope contained a bill for my phone calls (4 pages). The other contained a bill for my TV package I get from them (3 pages).

And both contained the same junk mail. Much of it’s promoting products which I already have.

Couldn’t BT save themselves quite a lot of money by just sending me one bill, in one envelope, containing (if they must) one lot of junk?

=====

Footnote: BT is one of the contractors working on the NHS’s highly successful new IT system.

Footnote 2: BT’s slogan is, no word of a lie, “Bringing it all together”.


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