All 10 entries tagged Advertising
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June 12, 2009
This advert bothers me…
It bothers me because I don’t quite understand what PC World are offering here. As far as I can tell, the only realistic use for their magic hardware is to stream pirated movies from your PC to your TV.
How many legal websites offer on-demand movies in the UK? I’ve found maybe two, but Google for ‘download movies’ and you’ll find the Pirate Bay and Mininova come up first.
Apparently in the cinema this advert is coming up right before FACT’s advert telling you how lovely paying for films is.
I’m not convinced PC World’s latest promotion sits easily alongside that.
P.S. I’m not even going to go into the creepiness of the main guy in the advert or the pointlessness of the Christian Slater cameo.
May 11, 2007
In my last blog entry, I pondered whether Britain really is the best nation in the world. But then I saw this, and remembered: “Who cares? We’ve got the best sarcasm in the UNIVERSE!!! And that’s all that really matters.”
March 10, 2007
This has to be the most bizarre advert I’ve ever seen online. Presumably neither of them has given permission for this, which makes it all the more odd as it appears on a well-respected U.S. website.
The advert links to a UK-based consumer website, which is of no relevance to either Paul McCartney or Heather Mills – it’s just attention-grabbing. I hope they have good lawyers.
P.S. The word ‘abuse’ flashes in the advert, just for effect.
December 04, 2006
I hate Cillit Bang. It is the Pol Pot of advertising. But this is hilarious. Needless to say it has nothing to do with them.
It brings a whole new meaning to “hardcore cleaning”.
December 02, 2006
November 24, 2006
In their breathless search for new approaches to ‘doing’ politics, the Conservative Party have launched a viral ad campaign (see video below) about rooting out your ‘inner tosser’.
It’s caused a lot of bemusement and some mild anger from the old guard Tories who find the use of the word ‘tosser’ offensive. But arguably it’s those who the campaign is aimed at who should find it offensive.
But I’m trying really hard to find something I hate about it. It’s very classily produced, and luckily is quite funny. If they’d missed the punchline it would have been incredibly embarrassing.
Norman Tebbit predictably finds it ‘a mark of the permissive society which has been lauded by the Labour Party’ but Iain Dale is amongst the moderates who note this is not aimed at us. But I’m not sure he’s right about that.
Because ultimately, while the advert is quite amusing and makes a good point, it does so in a way which isn’t very likely to have much effect on the ‘tossers’. Instead, it’s probably aimed at potential Tory voters, who might see the party as witty, clever or having unique ideas about how to solve the nation’s debt problem.
The trouble is there’s a fine line between all of that and seeming like a smart arse.
October 12, 2006
I’ve just been watching Tom Watson’s pretty good video-blog based on David Cameron’s recent effort. He makes some nice points but he’s inadvertantly(!) given me an idea.
He says if David Cameron wanted to clean up politics, he’d propose the end of billboard advertising of political parties during elections. It’s a good idea and would save our financially insecure political parties some dosh, as well as taking out some of the nastiness of elections such as this:
But I’ve got a better idea. Why don’t we ban all billboard advertising? They’re ugly, expensive, very ‘old media’ and benefit only the people who are paid to produce them and stick them up. They’re an eyesore, often hide some much more attractive buildings behind them and rarely advertise anything useful.
Yes, we live in a society where we have ‘free speech’, but we don’t seem to have ‘equal free speech’. Realistically only rich companies can afford to buy up billboards across the country and why should they get any bigger say than anyone else? We also live in a liberal society where in many respects “anything goes” so long as it’s not offensive.
But aren’t some of these offensive when they represent the view out of many people’s own windows? I remember back in Leamington the traffic lights next to the railway station were surrounded by a barrage of the things that just looked scruffy.
Well if Tom Watson wants to do some clearing-up, why doesn’t he go the whole way rather than just trying to clean up politics? I expect to see him on the streets armed with a JCB very soon.
August 29, 2006
Having spectacularly failed to find a job this summer (and buggering off to Thailand instead), my quest to spend the next year living above the poverty line has led me to give my existing website a serious jolt up the rear.
The plan is to make Tetbury Online profitable, five years after it was set up. So far it's probably cost a fair bit in domain names, not to mention time. But now it's time to turn it into a business, hopefully creating a little bit of pocket money for my year at Cardiff Uni. You never know, I might just be able to afford to eat.
The plan is to attract advertising from local businesses, charging upwards of £3 per week for space on the right of the homepage. For this, they'll get to reach 400–500 users, which compared with the local magazine is a bargain (circulation of 4,100 – £100 for a front page ad). I'm going to start targetting the businesses who already appear to spend a large amount on marketing, as the prices I'm charging will probably seem relatively tiny compared to what they're used to. There's also a bookshop which might bring in a small income by getting commission from Amazon.co.uk.
Most of my time so far has been spent on revamping the site. Much of it is nearly five years old, and some of the vital information is utterly useless. To be honest the website's been a liability more than anything else for the past 12 months. I've completely changed the graphics to make them a little more Web 2.0, although the real techies will be disappointed to hear there's not even a whiff of Java, php or anything else remotely complicated. It's just pure HTML.
The site's got a number of new features, such as a kids section, clever local maps from Google, a shiny new Message Board, and a worryingly large business directory which has probably taken most of my time.
I'm moving hosting companies to make the site easier to edit from Cardiff and also to cut out the annoying pop–up ads that I think were caused by my free hosting solution. Sadly it means I'm going to be paying at least £60 a year in hosting costs alone, so the need to make money is greater than ever.
If I can attract even a few adverts I should be able to break–even. But what I'd really like to do is turn the site into a profitable business which'll help get a mortgage in a few years time. Double the number of hits with pieces in the local newspaper and by improving the site's reputation, and it might just be possible!
The new site will go online in the next fortnight (hopefully!), so take a look now and compare it with the new site soon.
EDIT: The old site's gone offline already, so expect to see a placeholder any day now…
July 28, 2006
"I've been a singer, a TV presenter, a single mother and now I'm just plain desperate for work so I'm advertising double glazing because that twat (see right) realised the gig was shite!"
Poor woman. Someone give her a decent job to do.
July 17, 2006
Dear Howard Brown*,
I am writing to ask you to cease your current adverts which are sung to the tune of a Big Brovaz song. I believe it's called "Who Gives You Extra" or "Halifax Gives You More" or something like that.
My reason for this is that it seems to breach the Trade Descriptions Act of 1968. You assert that Halifax gives you 'extra', yet when I used one of your cashpoint facilities today it gave me no more than the £20 which I had indicated I wanted.
Considering the lack of any extra forthcoming from this machine, would you either a) fix this particular machine as it does not comply with your company philosophy or b) get rid of those adverts, which appear to be based on a blatant lie (whilst also being highly annoying).
Compensation in the form of the promised 'extra' will be much appreciated.
Christopher Doidge Esq.
* Howard Brown is the guy at the start of the advert – you know the one…