March 12, 2009

What next for Spotify?

I, and I suspect everyone I’ve recommended it to, love Spotify.

It’s ludicrously simple, the adverts are reasonably unobtrusive, and it’s free.

But I can still hear the creaking of the floodgates. Spotify’s a step forward for making everything ‘free’ to the consumer, but I think there’s much more to come.

First up, a simple one: Spoken word. Spotify would be 100% better if it had comedy, drama and classic radio documentaries available. I suspect much of this material hasn’t been released on CD before because it wouldn’t be economic. Now it is. The long tail’s wagging and I hope BBC Worldwide et al will jump on board it soon.

Spotify logoSecond, a new medium altogether: Games. I’ve had a look, and unless I’m mistaken, there’s nowhere to rent PC games online. Even sites like Swapgame and Lovefilm will only let you rent console games. And then they choose to prop up Royal Mail rather than use something more modern like downloads. The idea of spending £35+ on a new game has always baffled me. My attention span isn’t long enough to justify that sort of outlay. And rather than a fee-paying model, why not rent the games out for free in return for some advertising?

Thirdly, a step onto other people’s turf: TV. Project Kangaroo’s skipped off into oblivion, and there’s still a big gap in the market for non-PSB online TV. Some services are on the cusp of getting it right – we have BT Vision and it’s great, if a little expensive. Surely the ad-funded model is the way forward?

The best thing about these ways forward, in my opinion, is that they could bring in much more money than just streaming music. There’s a lot of scepticism that an advert every 20mins will be enough to pay the conservative record companies what they want. Each of these three ideas depend on the support of industries who are likely to be much more open to ‘free’ than the music industry has been.

If I was Spotify, I’d Diversify.

=====

P.S. This article hints at Spotify trying to get on mobile devices. If I were working for Google, I’d be pushing Android to get exclusivity on it – it’d make the Apple. fall from its tree and splatter all over Cupertino.


- 3 comments by 2 or more people Not publicly viewable

  1. Emma

    I agree about comedy/documentary being a good future development. I would also like to be able to control spotify (i.e. play, pause etc) from the taskbar like windows media player, rather than having to open it up to press pause.

    12 Mar 2009, 22:37

  2. Leighton Joskey

    FYI online game rental – http://www.metaboli.co.uk

    13 Mar 2009, 12:41

  3. Yes, that would be a good idea. I do wonder how far companies who produce media content will go before saying that ad revenues just aren’t enough. BBC Worldwide might have a few problems since it might fall for accusations of relying upon advertising – which of course is not allowed in the Royal Charter (in this country).

    14 Mar 2009, 13:59


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