This advert bothers me…
It bothers me because I don’t quite understand what PC World are offering here. As far as I can tell, the only realistic use for their magic hardware is to stream pirated movies from your PC to your TV.
How many legal websites offer on-demand movies in the UK? I’ve found maybe two, but Google for ‘download movies’ and you’ll find the Pirate Bay and Mininova come up first.
Apparently in the cinema this advert is coming up right before FACT’s advert telling you how lovely paying for films is.
I’m not convinced PC World’s latest promotion sits easily alongside that.
P.S. I’m not even going to go into the creepiness of the main guy in the advert or the pointlessness of the Christian Slater cameo.