April 28, 2009

Bye Trees!

Media companies love giving you bundles. Bundles of telly, phone calls, broadband etc.

But they’re not very good at realising you’ve got a bundle.

Here’s two envelopes of ‘stuff’ I got from BT this morning…

BT junk mail

One envelope contained a bill for my phone calls (4 pages). The other contained a bill for my TV package I get from them (3 pages).

And both contained the same junk mail. Much of it’s promoting products which I already have.

Couldn’t BT save themselves quite a lot of money by just sending me one bill, in one envelope, containing (if they must) one lot of junk?

=====

Footnote: BT is one of the contractors working on the NHS’s highly successful new IT system.

Footnote 2: BT’s slogan is, no word of a lie, “Bringing it all together”.


- 2 comments by 1 or more people Not publicly viewable

  1. Jo

    It’s crazy the amount of junk that gets sent through the post these days. 99% of the time it goes straight in the bin, so why do they keep sending it?!

    28 Apr 2009, 12:06

  2. Mike Willis

    It’s amazing the amount of spam that gets sent though the email system and posted in blog comments these days. 99%of the time it gets filtered out or manually deleted, so why do they keep sending it?

    I suspect you get flyers for stuff you already have because it’s cheaper for them to send the same flyers to everyone than to implement a system which ensures people only get flyers relevant to them.

    Crap through the post does annoy me though. Every month Sky send me a magazine. Apparently it’s an “essential monthly guide”. It goes straight from door mat to recycling bin, pausing only to remove the plastic wrapper. I’ve been able to get my ban to stop sending me statements every month, but can’t stop them to stop sending me credit card statements.

    29 Apr 2009, 13:00


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