May 06, 2009

A weird Kind of company, a weird Kind of idea

I’ve already blogged about how silly I find the Amazon Kindle. The fact they’ve brought out a second version today (because the normal one’s too small for newspapers and textbooks) seems to perfectly sum up why paper is best.

But this new release has also got me thinking about Amazon. They’re not really a hardware company. Yes, there’s a lot of hardware behind their website and in their enormous distribution centres. But they don’t really understand how to make and market hardware yet.

The clearest sign of this is the fact that neither the Kindle, Kindle2 or the new Kindle DX are available in the UK, or anywhere outside North America for that matter.

And that’s not just because they haven’t got round to it yet – all three Kindles use EVDO, a wireless modem that’s completely incompatible with phone networks outside the United States. That, to me, is a crazy decision, and makes me think Amazon don’t really know what they’re doing when it comes to selling hardware.


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