All entries for Tuesday 28 April 2009
April 28, 2009
Media companies love giving you bundles. Bundles of telly, phone calls, broadband etc.
But they’re not very good at realising you’ve got a bundle.
Here’s two envelopes of ‘stuff’ I got from BT this morning…
One envelope contained a bill for my phone calls (4 pages). The other contained a bill for my TV package I get from them (3 pages).
And both contained the same junk mail. Much of it’s promoting products which I already have.
Couldn’t BT save themselves quite a lot of money by just sending me one bill, in one envelope, containing (if they must) one lot of junk?
Footnote: BT is one of the contractors working on the NHS’s highly successful new IT system.
Footnote 2: BT’s slogan is, no word of a lie, “Bringing it all together”.