All 7 entries tagged Internet

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March 13, 2008

Is Bebo cheap & Facebook Over–priced?

Writing about web page http://corp.aol.com/news/aol-acquire-social-media-network-bebo

bebo-facebook

AOL's decision to purchase social networking site Bebo, a UK based Facebook & MySpace rival for $850 million in cash was announced this morning. It has been the talk of the day and possibly the next few weeks in the tech webosphere.

While it is all well and good for AOL and the owners of Bebo, it does make me wonder about Facebook's supposed $15bn valuation.

With 67 million active users on Facebook and a valuation of $15bn (due to evil Microsoft's purchase of 1.6% of Facebook for $240m last year), each Facebook user is worth about $230.

Whilst Bebo's current $850m valuation and 40 million users makes each Bebo user worth a mere $21.

The disparity to me seems to be far too wide and makes me wonder if AOL got a deal of a life time or Facebook is far too over-valued.

Some might argue that Bebo’s user demographic is a younger bunch but does it justify a more than ten-fold price per user?

I know Facebook is quite an innovative company but don't assume Bebo is not equally as innovative, remember they pioneered innovations like the homebrewed drama - Kate Modern on their Open Media platform that has attracted over 25 million view; and don’t forget Bebo’s interactive online reality drama, “The Gap Year”.

So should Zuckerberg cash in quick? Or is it already to late?


February 10, 2007

What Web 2.0 is all about – SHARING

I suck when it comes to posting my thoughts out here on my blog....I must say. I have been just too busy with work for one, my other blog & deeping my hands a bit into affiliate marketing & research. So apologies readers (if any) on my poor blog ethics (it's a shame).

Anyway it's Saturday here in Oxford and while browsing through the a couple of blog and the web, I stumbled on this video that summarises what Web 2.0 is all about. Please play it cos you will love it (trust me). I added it to my youtube favs and gave it a five star awesome rating. Here you go....

Thanks to Sam Huleatt's blog post that had the video


December 26, 2006

Internet business opportunities in developing countries

There is a general presumption about the lack of opportunities for internet businesses in developing economies and that developed economies provide a tried and tested target customer base for would be internet entrepreneurs. Numerous factors tend to support this presumption, such as literacy rates, computer literacy rates, computer-to-population ratios, internet access (both dial-up & broadband) rates & the lack of e-payment solutions in developing countries. At the other end of the spectrum, early e-Commerce starters in developing nations like Avnish Bajaj (co-founder of Baazee.com) have proved this presumption wrong. Baazee.com successfully created a unique internet auction business model that genuinely linked buyers and sellers in India. Before eBay’s $50 million acquisition of Baazee.com in June 2004, they had successfully set up an e-payment facility for all their 1 million subscribers in a strategic collaboration with Global Trust Bank. Another Indian e-entrepreneur/VC, Rishi Navani of Matrix Partners India invested $7m in an Indian online movie rental start-up Seventymm.com in November 2006 (listen to his podcast here).
I am currently researching practical internet business models that can work in developing countries (particularly in Africa) and looking forward to working with VCs in 2007 to explore collaborative opportunities to drive well thought-out ideas to tangible opportunities.
Please drop a comment or send me an email if you have any ideas about internet businesses in developing countries.


December 13, 2006

Google Advertising Professional Exam…sorted

Google Advertising Professional Logo

I took the Google Advertising Exam on Monday the 11th of December and passed in flying colours with a score of 87.1%.
I had 2 reasons for taking the exam; first off…I started studying for it when I was commuting between London & Oxford in February and then when I moved into Oxford in March, I stopped studying. It was one of my targets for 2006 and so I had to get it sorted before the end of the year. The other reason was that I was really in the exam taking mood since I had just taken the UK DVLA theory driving test.

Google Ad Professional Exam Results

Surprisingly, studying was the real fun part of the entire process because I learnt about an awful lot of features I had overlooked over the last 18 months I have been managing Adword accounts. Even if you are not interested in taking the exams, I will list a couple of recommended articles I will be revisiting and will always be a good read for you:

Site Targeting
Reports
Basic ROI and Conversion Tracking
Advanced Conversion Tracking
Cross-Channel Conversion Tracking
Google Analytics
Increasing a Low CTR
Selling the Benefits of Adwords
The Basic Google Sales Pitch
Addressing Common Client Questions and Concerns

Over my course of studying (which took me about 30 hours over a period of about a month), I created Ad Word campaigns with about 50,000 keywords so far and have developed unique keyword research techniques. I have also done a lot of experimenting with the ROI and conversion tracking features which surprisingly work well. As a tip guys, use the AdWords editor – its heaven sent and differentiates Google from Yahoo Marketing & MS AdCentre. I started playing around with the AdWords Editor about 2 months before my study.


November 20, 2006

Its going to be a bad day, nigeria's got bad press (again)

Woke up this morning at about 6:30 and as usual switched unto BBC radio 4 to listen to the Today Show. After the major ramble about the poisoned russian ex-spy, news on Nigeria poped up – this time with regards to a Chatham House research about how Nigerian scams are costing the UK billions.
Then at about 9:30 this morning I was about to check my yahoo email account and decided to go through the yahoo uk home page and behold on the main homepage, the headlines read UK hit by Nigerian Fraud.

I know someone in the office is bound to stumble on one of these articles and raise the issue and I’m going to have to go on the defensive yet again saying that the Economic and Financial Crimes Commision Nigeria, was set up to tackle these issues and has been quite successful in the last 3 years with a record number of fraud related convictions.

Although I am not in denial about the issue, I must say that the situation would have been alot worse & that it has been changing for the better since the EFCC was establishd. In my opinion catchy headlines sell! Why haven’t articles about the progress being made to combat corruption in Nigeria hit the headlines yet? I mean there have been articles like these:

Nigerian bank fraudsters guilty
Nigeria recovers ‘fraudster’ cash
Nigerians rap against fraud
Nigerian MP on fraud charges

They never seem to hit the home pages because they simply would not attract enough eyeballs & attention.

Simply my 5 cents on this….


October 21, 2006

Blogging on the road in a coach!!!

Yeah, you heard me right….IM BLOGGING ON THE A24 at the moment from an Oxford Tube Coach. They added this new snazzy feature about a week ago that connects wireless clients to Vodafone’s 3G internet service. It was well worth the £2k installation cost per bus cos I’m more than certain they will reap an ROI based on more professionals using the Oxford tube as against the trains at the moment. I will rather sit here on the net for 2 hours to London than go without the net for an hour using the train. Don’t know about you guys but I’m a self confessed internetaholic and am well proud of it :O)


September 03, 2006

The uniqueness of the web & marketing in it….

Writing about web page http://news.bbc.co.uk/1/hi/programmes/click_online/5304892.stm

Interesting article by Spencer Kelly of the BBC’s click. Its an internet marketing primer in plain english and does manage to cover current & major marketing channels available on the web for advertisers.

Let me give a summary – the first channel discussed was viral marketing (although it was not stated to be viral marketing), examples include the online game of the TV series Lost and the downloadable flash game of the Samual L J movie- Snakes on a plane.

The second channel was a new channel called blogvertising which involves monetising blogs by getting bloggers to endorse products or services.

The third and fourth channels were the all too familiar search engine advertising and search engine optimisation.

The final channel mentioned was social marketing which is a relatively new marketing channel that relies on building publicity through social networking websites.

This article just reminds me of uniquness of the web and web marketing in general. This is because when I was researching on web marketing channels about 12 months ago, 2 channels mentioned above were virtually none existent – they were social marketing & blogvertising.


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