Telegraph – It Pays To Think Big Campaign

Writing about web page http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/5276776/Daily-Telegraph-launches-It-Pays-To-Think-Big-advertising-campaign.html

This billboard has been at Bromley South station for sometime now:

I think this is excellent, probably one of my favourite billboards.  Very simple.  But, what initially caused me to research it, was the fact that I didn't recognise who Andy Warhol was - he predates my cultural knowledge.

In fact, I saw Phil Spectre on TV just now and searched Google Images to check I wasn't getting people mixed up.

The execution of this is excellent - it does invite curiousity.  I also think, it's a lot better than the Times' attempt to portray itself as a historic leader of papers through the years.  However, one of the adverts the Times has, is of an image of a clock about to strike the twelvth hour above a contemplative Gordon Brown's head - very impressive, time really is running out for the Government.

But what is the message - or beyond the core message? Three white prominent men, who thought big and are/were successful? I think it's a great point - they all had humble beginnings, reflective of the paper industry.  Yet, as a colleague suggested, and I totally agree - what about successful women?  Did these people grow up being defined, simply by what their parents did and how they encouraged their kids?  Presumably Bill Gates would be a step too far in the wrong direction.

Nobody can disagree with the obvious core message.

It makes great business sense - good judgment has been made over this and much like the exposure over MPs expenses - is spot on.

Alan Muhammed : 29 May 2009 23:49 |  Tags: & Adam Andy Bill Clinton Daily Eve John Lennon Telegraph Warhol |  Comments (0) |  Report a problem